• Make it easy
• Bite size chunks
• Gamification
• Fun to learn

• What is it?
  Architecture / Topology
• What does it do?
  Market differentiation/ Why your brand?
• Its Value?
  To Customers, To Partners, To The Market?

We start the storyboard with, persona(s) who is/are the underdog, meaning there’s something he/she/they/them wants but doesn’t have yet. This creates what’s called a story gap, and it demands resolution. Your brand is what’s going to close the gap and help the persona get where they need to go. So, when you think about personas, you also have to clarify what it is they may want.

That can’t just be some vague “feel-good” desire. It needs to be something clear and specific.